Privacy Policy
Last updated: May 4, 2026
Aura Reset Lab ("we," "us," or "our") operates auraresetlab.com and related digital products (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Information We Collect
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information, depending on how you interact with the Services and as permitted by applicable law:
- Contact details — your name, email address, billing address, and shipping address (for physical product orders).
- Payment information — payment card details and transaction information. Note: payment processing is handled by Stripe. We do not store full card numbers on our servers.
- Transaction information — products viewed, items purchased, order history, and refund or exchange requests.
- Communications with us — the content of emails or messages you send us, including customer support inquiries.
- Device and usage information — your IP address, browser type, device identifiers, and information about how you interact with our website (collected automatically through cookies and similar technologies).
- Marketing preferences — your opt-in or opt-out status for promotional communications.
How We Collect Your Information
We collect personal information from the following sources:
- Directly from you — when you make a purchase, sign up for our email list, or contact us.
- Automatically — through cookies and similar technologies when you use our website.
- From service providers — including Stripe (payment processing), Kit (email marketing), and Netlify (website hosting).
How We Use Your Information
We use your personal information for the following purposes:
- To provide the Services — process your orders, deliver digital and physical products, send order confirmations, and provide customer support.
- Marketing communications — if you have opted in, we may send you product updates, wellness content, and promotional emails. You can unsubscribe at any time.
- To improve our Services — understand how customers use our website so we can improve product offerings and user experience.
- Security and fraud prevention — protect our customers and our business from fraudulent or unsafe activity.
- Legal compliance — comply with applicable laws, respond to legal requests, and enforce our terms.
How We Share Your Information
We do not sell your personal information. We may share your personal information with:
- Service providers who help us operate our business, including Stripe (payments), Kit (email delivery), Netlify (hosting), and shipping carriers (for physical orders).
- Legal authorities when required by law, subpoena, or to protect our rights and the safety of others.
- Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Each service provider operates under their own privacy policy. We encourage you to review them: Stripe Privacy Policy, Kit Privacy Policy, Netlify Privacy Policy.
Cookies and Tracking
We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and understand where our visitors come from. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our Services.
Your Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you.
- Correction — request correction of inaccurate information.
- Deletion — request that we delete your personal information.
- Portability — request a copy of your information in a portable format.
- Opt-out of marketing — unsubscribe from promotional emails at any time using the link in any email, or by contacting us.
- Opt-out of sale or sharing — California residents and others may have the right to opt out of certain sharing of personal information for targeted advertising. We do not sell your personal information.
To exercise any of these rights, please contact us using the details below. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). We do not sell your personal information. If you wish to exercise any of your CCPA rights, please contact us using the details below.
Children's Privacy
The Services are not intended for children under 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.
Data Security and Retention
We take reasonable steps to protect your personal information, but no security measure is perfect. We retain your personal information only as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.
International Transfers
We are based in the United States. If you are located outside the U.S., your personal information may be transferred to, stored, and processed in the U.S. or other countries where our service providers operate. By using the Services, you consent to such transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. When we make changes, we will update the "Last updated" date at the top of this policy. If changes are significant, we will provide additional notice as required by law.
Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:
Aura Reset Lab
Email: aurareset.shop@gmail.com
Mail: 1401 21st St, Ste R · Sacramento, CA 95811, US